Work

The following case studies illustrate my reasoning and methodologies used to work through different challenges.

Acute Pharma Ordering Capabilities

UX Design Thinking Process - Leadership questioned the need to rebuild certain capabilities for the new ordering platform for hospital users. They wondered…

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Customer Identification Discovery & Design

A Generative Research Study - Based on the results of the previous teller research, management and the project team decided to remain focused on the customer identification part of the...

Transportation Planning & Logistics

Usability Study and Service Blueprinting - Executive members of the Enterprise Logistics Management team were hearing disparaging feedback about an in-house digital tool…

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Pharma Ordering Transformation

Formative Agile Research Studies - The incubate project set out to prove that three different ways of redesigning/ rebuilding a digital product could work in an organization that had not…

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Customer Identification
Design

A Usability Research Study - Based on the previous customer behavior observations and interviews, the project team designed a most viable product (MVP) that would allow customers to

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Retail Account Opening Validation

An Ethnographic Pilot Study - The project team was asked to develop a tool that can be used across channels to facilitate consistent relationship building, identify consumer goals…

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Customer Identification Discovery

Generative Research Opportunities - The cross-functional project team did not begin with a specific problem to solve. Instead, leadership anticipated, there would be an opportunity within...

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Teller CuRE Validation

A Summative Research Opportunity - CuRE is a step-by-step process designed to assist bankers in building and deepening relationships with customers by collecting critical information and offering assistance in a customized way...