Work
The following case studies illustrate my reasoning and methodologies used to work through different challenges.
Pharma Ordering Transformation
Formative Agile Research Studies - The incubate project set out to prove that three different ways of redesigning/ rebuilding a digital product could work in an organization that had not…
Customer Identification
Design
A Usability Research Study - Based on the previous customer behavior observations and interviews, the project team designed a most viable product (MVP) that would allow customers to…
Customer Identification Discovery
Generative Research Opportunities - The cross-functional project team did not begin with a specific problem to solve. Instead, leadership anticipated, there would be an opportunity within...
Retail Account Opening Validation
An Ethnographic Pilot Study - The project team was asked to develop a tool that can be used across channels to facilitate consistent relationship building, identify consumer goals…
Customer Identification Discovery & Design
A Generative Research Study - Based on the results of the previous teller research, management and the project team decided to remain focused on the customer identification part of the...
Teller CuRE Validation
A Summative Research Opportunity - CuRE is a step-by-step process designed to assist bankers in building and deepening relationships with customers by collecting critical information and offering assistance in a customized way...